Visual marketing does not stagnate. Ever. It’s a discipline that is always evolving. For quite some time now, using appealing images on social media has been an integral part of the content marketing strategy for numerous brands worldwide. After all, this has proven to be an effective way to enjoy [...]
Pinterest can be regarded as a truly popular social platform and visual search engine. According to Statista, 431 million people worldwide are currently using Pinterest each month to find ideas and inspiration, to discover new products and make not impulse-based, rather informed purchase decisions. Naturally this makes it a prime [...]
Like in any other business, developing the suitable online marketing strategy can turn your photography business into a truly successful one. Let’s face it, in this day and age it’s extremely difficult, if not impossible for a company to thrive without implementing a proper marketing strategy. Naturally, photography is no [...]
We all know that visual communication is fundamental in our quest to engage audiences. According to research studies, people process images much faster than words, a conclusion which leaves a wide door open for brands to embed visual content into their online marketing tactics. There’s no question about it: if you want to build a brand [...]
iPhone photography represents without a doubt an arising art. More and more people are inclined to resort to their smart phone to take pictures, whether we’re talking about landscape, street and day-to-day scene, food or portrait shots. Why? Because, by using the iPhone’s camera to its full potential and by doing a little [...]
Watermarking has been and still is a topic with the power of easily sparking an intense debate. Photographers, business-oriented and hobbyists, have long debated whether the use of an identification mark can generate real benefits in terms of notoriety and financial gaining. Some claim they can actually live without it, while [...]